Media from the 2013 Talisker Whisky Atlantic Challenge reached at peak 710 Million People through 1,644 pieces of coverage in 40 countries. With our own PR campaign well underway along side that of the official race, we have an ever growing following of content across social media and articles in print across the country. We have built a platform for exposure and enhanced media reach both leading up to, and during the race itself. We are giving organisations the opportunity to make the most of this coverage and partner with the Atlantic Lions to win the 2015 Talisker Whisky Atlantic Challenge. Each package below and the benefits included are subject to negotiation.